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Mission : A mission refers to a reason for the existence of the company. It describes about the the company what it does and its main moto. The mission statement help the employees, customers, vendors and other partners to communicate each other.

Vision : The vision word explains about the organization what it would stand in a future successful state. It describes if the organization were to achieve all of its goals and customer satisfaction and making customer happy, what would it be look like after 10/20 years from now. This makes inspiration to the customers and employer also.

Values : The values word tells what the company believes in and how it conducts. The values create the direction for the company and its employees which helps decision-making and establishes a standard for the company.