Content Marketing Services- Expand Your Business With Digital Presence
Ji Web Technologies , a leading content marketing sevice provider in Bhubaneswar, boost up your business brand with result driven approach of creating compelling content, publish it and make distibute on most effective digital platforms.
We specialize in delivering content marketing services tailored to meet your digital marketing requirements. Our approach seamlessly integrates traditional marketing principles with a digital strategy, aiming to yield tangible results and boost your revenue.
Recognizing that a one-size-fits-all strategy isn't suitable for every business, we provide adaptable plans and support that align with your specific business objectives. We remain receptive to fresh ideas and suggestions, always striving to deliver optimal results for you.
We take immense pride in producing content that is both authentic and original. We staunchly believe in the transformative power of genuine human creativity and expertise. With us, you can be confident that each piece of content is meticulously crafted by our talented team, ensuring a personalized touch that deeply connects with your audience.
Our team of experts takes great care in designing your content to maximize your return on investment (ROI). We consider factors such as your competitive landscape, your audience's needs, and your business goals to curate the most authentic and effective content. Leveraging a wealth of knowledge, our team ensures that your content is not only accurate and insightful but also tailored to meet your specific needs.
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What do our content marketing services include?
Content marketing becomes a straightforward process with Ji Web Technologies. We're a full-service agency, equipped with the expertise and technology necessary to transform content marketing into a potent revenue-generating asset for your business. Discover the extensive scope of our content marketing solutions right away.
Content strategy
Obtain a tailored content strategy designed around the unique characteristics of your business, your target audience, and your specific objectives.
Our content strategy seamlessly integrates your business goals with comprehensive keyword research. Through the meticulous examination of keywords that hold significance for your audience, our team will craft original and valuable evergreen content. This content is strategically designed to attract high-quality traffic to your website.
Content development
You will receive a dedicated content project management schedule that encompasses content creation, review, and publication. Additionally, we will set specific deadlines for the production and delivery of content to your team for review.
The quantity of content produced is contingent upon the content marketing solution you choose.
Content Creation
Leverage the skills of our proficient project managers, specialized copywriters, and adept graphic designers to explore a variety of content formats. These encompass long-form content, blog posts, infographics, online guides, voice-optimized content, white papers, and a diverse array of content types.
Our team of editors meticulously assesses your content to guarantee alignment with your brand's standards. Following this, your dedicated account manager conducts a thorough review of the deliverables, which are subsequently conveyed to your team for feedback through our project management software.
Content Optimization
Beyond our SEO copywriters optimizing your content for search engines, your dedicated account manager will also play a pivotal role. For instance, if you're preparing to launch an extensive piece of content on your website, they will craft an engaging title tag and meta description for it.
The outcome is a set of content marketing SEO services that serve to optimize your content for both users and search engines. This holistic approach ensures that your content receives the strongest possible foundation for success. Consequently, it will not only resonate with your intended audience but also achieve high rankings in search results.
Content promotion
The services provided by our content marketing agency encompass content promotion as well. Leveraging our extensive network of industry influencers, we will disseminate your content across the digital landscape, sharing it on platforms and social channels that hold paramount significance for your business.
Content promotion serves as a potent means to enhance brand recognition and expand the reach of your message. As your content resonates with an increasingly larger audience online, you'll reap the rewards of heightened website traffic, enhanced conversions, and augmented revenue.
Additionally, our corporate content marketing solutions employ paid strategies, such as pay-per-click (PPC), to facilitate the dissemination of your owned media throughout the digital sphere. Notably, social media advertising stands out as an exceptional content marketing campaign strategy for effective content promotion.
Content reporting
Irrespective of the tier of content marketing management services you choose, you will be equipped with valuable data insights. These insights encompass various aspects, including an examination of your market share in comparison to your competitors, the return on investment (ROI) of your content, and discerning shifts in your competitors' website strategies.
Why invest in content marketing services?
For businesses seeking to engage their intended audience through online marketing, content marketing becomes an indispensable tool. Even for companies primarily operating in the physical realm, top-tier content marketing services extend their value. A robust content marketing strategy empowers you to establish connections with audiences in close proximity or across the globe.
This connection yields several notable advantages, including:
Grow your business
Consumers utilize the internet for a myriad of purposes, from sharing adorable videos of their pets to hunting for products to furnish their new homes. Notably, a substantial 80 percent of consumers rely on the internet for researching products and services. Additionally, in the realm of local searches, there has been a remarkable surge of over 500 percent in recent years.
To drive your business growth, traditional marketing and advertising alone are no longer sufficient. The significance of online visibility cannot be overstated, and this is precisely where content marketing steps in. By adopting a strategic content marketing blueprint and enlisting the expertise of our leading content marketing agency, you can effectively connect with consumers across the various stages of their purchasing journey.
With your arsenal of content assets, encompassing extensive pieces, blog posts, or engaging infographics, you can create content tailored for the top, middle, and bottom of the funnel. This strategic approach guides users seamlessly from one stage to the next, ultimately leading them to the bottom of the funnel. At this stage, you will witness a surge in purchases, quote requests, and incoming calls.
The result? A business that's growing, with zero signs of slowing down.
Build your brand awareness
Your brand stands as one of your company's most invaluable assets. It not only defines your business but also plays a pivotal role in client retention and loyalty. Moreover, it exerts a significant influence on your clients' purchase decisions, underscoring the utmost importance of cultivating brand awareness.
Through our content marketing management services, you can amplify the visibility of your brand within your designated target audience. Nevertheless, it's vital to recognize that the process of building brand awareness is a gradual one. This is why content marketing operates as an ongoing strategy, much like search engine optimization (SEO).
Much akin to SEO, content marketing yields enduring benefits in the form of sustained revenue and heightened brand awareness for your company. With an elevated level of brand recognition, you can anticipate a higher number of consumers selecting your company when they are ready to make a purchase.
Why is this the case? Over the course of weeks, months, or even years, you have consistently delivered high-quality, informative content to your audience. This content has offered substantial value by addressing their queries and providing valuable guidance.
Research solidifies the potency of content marketing in the domain of brand awareness. By strengthening your brand and fostering brand loyalty, you can potentially augment your market share by a remarkable factor of up to nine times - an especially significant achievement in a fiercely competitive industry.
Increase your revenue
Another compelling motive for companies to allocate resources to content marketing is its remarkable impact on conversion rates. Recent studies have brought to light the fact that businesses equipped with well-structured content marketing plans achieve conversion rates six times higher than their counterparts that disregard this indispensable digital marketing strategy.
To put this into perspective, let's assume your monthly conversion rate currently stands at 35 percent, encompassing various actions like product purchases, in-store visits, or newsletter sign-ups. A six-fold increase would result in a notable two percent elevation in your conversion rate. While this might initially appear as a marginal improvement, it becomes far more significant when you consider the average value associated with acquiring a new lead or the average expenditure of a customer.
Furthermore, contemplate the competitive landscape within your industry. By availing yourself of our competitive content marketing and SEO services, you not only gain a substantial advantage within your market but also outpace your competitors. This strategic edge enables your company to attract a higher volume of valuable leads and clients, thereby constraining the growth of your rivals.
The net outcome is a business that not only expands its market share but also experiences a substantial upsurge in its revenue streams.
Reach your target audience
In today's digital landscape, consumers wield a considerable degree of authority. They possess the ability to employ ad blockers in their web browsers and curate their online interactions with websites and businesses. This environment poses a challenge when it comes to effectively reaching your intended audience through conventional marketing avenues.
However, with the implementation of our content strategy services, your business transforms into a central hub tailored to your ideal customers. Armed with a comprehensive understanding of your target demographic, coupled with thorough research into their preferences and pain points, we construct a well-considered, competitive strategy designed to captivate, engage, and foster content-sharing among your audience.
Content marketing also seamlessly aligns with the contemporary shopping behavior of consumers. When contemplating a product or service, potential buyers typically peruse nearly a dozen pieces of content prior to making a purchase decision. While some of this content may originate from sources unrelated to your competitors, such as industry news websites, users inevitably find themselves on your competitors' sites as they explore more content geared toward the latter stages of the buying funnel.
Our content marketing agency's services are strategically designed to circumvent this situation. Our acclaimed team formulates a customized strategy that encompasses not only content catering to the bottom of the funnel but also content targeting the middle and top of the funnel. This comprehensive approach enables you to connect with users across the entire spectrum of the buying funnel, encompassing those in the early, middle, and later stages of their decision-making journey.
When the time comes for your target audience to make their purchasing choice, your company emerges as the preferred selection.
How are content topics chosen?
Content topics should center around your business, your target audience, and relevant keyword metrics. For instance, our content marketing agency takes into account the following key metrics:
Search Volume : It's crucial to develop content around keywords with a reasonable number of monthly searches. While a high search volume is desirable, it doesn't always guarantee achieving your objectives, which is why we also take into account keywords with lower search volumes.
Competition : Depending on your website's SEO status, ranking in search results for high-competition keywords can be challenging. This is why our organic SEO services complement our content marketing SEO services perfectly.
Cost-Per-Click (CPC) should be taken into account when conducting keyword research.. By examining this metric, our team can assess the potential value of the keyword for your business, as well as its significance to your competitors.
User intent : strong>One of the key factors we prioritize in keyword research is user intent. If your content fails to address the user's intent behind a keyword, it won't yield the desired results. This is why our team conducts a thorough analysis of a keyword's user intent.